Punjab Technical University 2007-5th Sem M.B.A III/I KETING RESEARCH - Question Paper

MARKETING RESEARCH(NEW)
M.B.A, third /4th Semester,(2096)
Time: three Hours Max Marks:75

Note: The ques. paper consists of parts. part A is compulsory. Candidates are needed to attempt nay 9 ques. from part B.
SECTION A
1. Answer every ques. in 40-60 words.
(a) What is the difference ranging from Market Research and Marketing Research?
(b) Distinguish ranging from issue Solving Research and issue Oriented Research.
(c) Explain the relationship ranging from MIS and Marketing Research?
(d) Explain Stapal-Scale?
(e) What is Exploratory Reseach?
(f) What is Cluster Analysis?
(g) What is Cross Tabulation?
(h) Explain the purpose of Media Research.
(i) What is Sales Forecasting?
(j) What is the differences ranging from a Questionnaire and an Interview Schedule?
(k) What is Test Marketing Reseach?
(l) What is International Marketing Research?
(m) What do you understand by ethics in marketing research?
(n) Name 5 Indian marketing research organizations.
(o) Explain the difference ranging from ‘Reliability’ and ‘Validity’.
(15x2=30)
2. What is Marketing Research? discuss the need and relevance of marketing research in the era of globalization.
3. Elaborate the steps involved in marketing research process.
4. What is Marketing Decision Support System? What role does marketing research play in helping managers take effective decisions?
5. What is Research Design? explain in detail the concept of ‘Research Experimentation’.
6. What do you understand by Scaling? explain various kinds of attitudinal scaling techniques.
7. What are various methods of collecting primary data? explain these methods in brief.
8. What is Questionnaire? Critically examine the process of designing a questionnaire.
9. What is Factor Analysis? discuss the steps involoved in Factor Analysis.
10. Differentiate ranging from probability and non-probability sampling. Briefly explain the different techniques of probability sampling.
11. What are the major areas of Product Research? discuss with illustrations.
12. Write note on application of marketing research in Brand positioning.
13. Write short notes on:-
(a) Motivation Research
(b) Multi Dimensional Scaling
(9x5=45)

Earning:   Approval pending.