Punjab Technical University 2007-2nd Sem M.B.A (-) KETING MANAGEMENT ( - 204) - Question Paper

M.B.A. (Semester - 2nd)

MARKETING MANAGEMENT (MBA - 204)

Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) part - A is compulsory.
2) Attempt any 9 ques. from part - B.
part - A
(15 x two = 30)

Q1)
a) What do you understand by Sellers Market?
b) describe Publicity.
c) Distinguish ranging from a push policy and pull policy.
d) What is AIDA approach of selling?
e) describe marketing tasks.
f) elaborate characteristics of services?
g) Differentiate ranging from marketing policy and marketing strategy.
h) Distinguish ranging from ërational buying motivesí and ëemotional buying
motiveí.
i) What is difference ranging from ëpackingí and ëpackagingí?
j) What is relationship marketing?
k) What is the societal concept of marketing?
l) define niche marketing.
m) Distinguish ranging from the terms: concept testing, product testing and test
marketing.
n) Differentiate ranging from customer and consumer.
o) What is meant by product line extension?

part - B
(9 x five = 45)
Q2) ìMarketing is the creation and delivery of standard of livingî. what are the
statement using suitable examples.
Q3) discuss the evolution of marketing concept. Critically evaluate every stage of
evolution.
Q4) What is marketing environment? By discussing the main dimensions, discuss
the impact of environmental forces on marketing.
Q5) elaborate the characteristics and benefits of Market Segmentation? explain
in detail various bases of segmenting the market.
Q6) What is Product Life Cycle? explain the major marketing strategies that are
to be followed at different stages of PLC.
Q7) define the different factors influencing consumer behaviour. discuss the
consumer buying process with suitable examples.
Q8) define option pricing strategies. define the important factors to be
considered while pricing a product.
Q9) Critically evaluate different techniques of marketing control.
Q10) What do you understand by marketing channels? explain various factors
affecting the option of distribution channel.
Q11) discuss the various components of promotion mix. explain the different
factors influencing the promotion mix.
Q12) What is the need of an info system in marketing? discuss the concept
and components of Marketing info System.
Q13) What do you understand by ìNew Productî? explain the stages of new
product development process.

Earning:   Approval pending.