Punjab Technical University 2007-2nd Sem M.B.A (-) STRATEGIC MANAGEMENT (MB - 401) - Question Paper

MBA (Semester - 4th)

STRATEGIC MANAGEMENT (MB - 401)

Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) part - A is compulsory.
2) Attempt any 9 ques. from part - B.
part - A
(15 x two = 30)

Q1)
a) describe Corporate Vision.
b) describe Strategy.
c) Difference ranging from mission and goal.
d) SWOT Analysis.
e) Identify 4 important external environmental factors.
f) Strategic Advantage Profile.
g) describe Benchmarking.
h) describe Liquidation.
i) Synergy.
j) Competitive Advantage.
k) Strategic Gap Analysis.
l) Vertical Integration.
m) Core competence.
n) Organizational Capability Profile.
o) Combination Strategy.

part - B
(9 x five = 45)
Q2) discuss different stages in strategy formulation process.
Q3) explain the key internal success factors that determine the success of the
organization.
Q4) Outline Porterís 5 Forces Model.
Q5) discuss the Combination strategy that organizations can adopt?
Q6) discuss the methods of benchmarking.
Q7) What do you understand by cost leadership strategies?
Q8) elaborate the different reasons a firm pursues a stability strategy?
Q9) Outline the GE nine cell grid model.
Q10) Identify major difficulties encountered in strategy implementation.
Q11) discuss the concept of value chain analysis.
Q12) explain the techniques of strategic control.
Q13) What is the role of top management in strategy formulation and implementation?

Earning:   Approval pending.