Punjab Technical University 2007 Diploma Fashion Design FASHION MERCHANDISING - Question Paper

Total No. of ques. : seven
Total No. of Pages : 01

B.Sc. (FT) (Semester - 6th)
FASHION MERCHANDISING (B.Sc. (FT) - 601)

Time : 03 Hours Maximum Marks : 75

Instruction to Candidates:
1) Attempt any 5 ques..
2) All ques. carry equal marks.

Q1) explain different steps involved in garment manufacturing, its design and
marketing.
Q2) (a) describe merchandising. What should be the qualities of a merchandiser?
(b) explain the role and responsibilities of the fashion merchandiser.
Q3) (a) Differentiate ranging from fashion and fad.
(b) What is product mix? explain the process of product selection and its
placement.
Q4) What do you understand by pattern prediction? How fashion forecasting is done.
Q5) What is the role of distribution channels? explain the steps involved in
designing a distribution channel system.
Q6) What is retailing? explain various kinds of fashion retail stores and their
strategies. How the fashion retailing is expected to change in future.
Q7) (a) elaborate the important things about the consumer which need to be
decided. explain the factors affecting the consumer behaviour.
(b) explain the responsibilities of a retail customer.

Earning:   Approval pending.