Punjab Technical University 2006 M.Sc Hotel Management MS&J/.-101 -university question paper

INTROUCTION TO COMMUNICATION
MS&J/M.Sc.-101 (2096)
1ST Semester

Time: three Hours Max marks: 75
Note: part A is compulsory. Attempt any 9 ques. from part B.
part A
1.
I. communication
II. Verbal Communication
III. Body language
IV. Mass
V. Public
VI. Crowd
VII. Audience
VIII. Demystification
IX. Needle theory
X. Feed forward
XI. Media Communication
XII. Group communication
XIII. Selective perception
XIV. Intrapersonal communication
XV. Channel
part B 15x2
2) Discuss the nature and scope of communication
3) Discuss the essentials of a communication model
4) Explain the kinds of communication
5) Verbal communication is essential then non verbal communication. explain.
6) Explain the white gate keeping model.
7) Describe the lass well model of communication.
8) Differentiate ranging from 2 step flow and multi step flow theory.
9) Describe the process of communication
10) What are the barriers of communication
11) What are the seven C’s of gratification theory?
12) What is the uses and gratification theory? explain.
13) Describe the schramm model of communication

Earning:   Approval pending.