Punjab Technical University 2006 M.Sc Hotel Management MS- university paper

INTROUCTION TO MASS COMMUNICATION
MSCMCAJ-102
1ST Semester (2096)

Time: three Hours Max marks: 75
PART 2 marks every
Note attempt all ques. in 40-60 works. every ques. carries two marks.
1) Communis
2) Definition of communication
3) Interpersonal communication
4) Concept of Empathy
5) Noise
6) Gate keepers
7) Heterogeneous audience
8) Medio communication
9) Multistep flow theory
10) Dependency model
11) Positive feedback
12) Sender
13) Receiver
14) Soviet media theory
15) Opinion leaders
PART-B
Attempt any 9 ques. out of the subsequent. every ques. carries 5 marks.
1) How important is communication for a human being?
2) Discuss the different kinds of communication.
3) What are the main elements of communication?
4) Discuss the characteristics of mass communication?
5) How are the various kinds of feedback?
6) Discuss different barriers of communication
7) How does media set agenda for the society?
8) What is the difference ranging from authoritarian and libertarian theory?
9) What do you mean by development communication?
10) Does media have any social responsibilities?
11) What is democratization theory?
12) What is the def ranging from communication and mass communication?

Earning:   Approval pending.