Punjab Technical University 2006 M.Sc Hotel Management MS&J/.-101 - exam paper

INTROUCTION TO ADVERTISING
MSCMCAJ-104
1ST Semester (2096)

Time: three Hours Max marks: 75
PART 2 marks every
Note attempt all ques. in 40-60 works. every ques. carries two marks.
1.
a. Meaning of Advertising
b. Definition of Advertising
c. Publicity
d. Propaganda
e. Sales promotion
f. Social Awareness Ads
g. Thumbnails
h. Accounts Department
i. Aida Model
j. Appeals
k. Message Source
l. Ad Agencies
m. Institutional Advertising
n. Visualization
o. MRTPC
PART-B
Note attempt any nine ques. out of the subsequent. every ques. carries five marks
2. Advertising has become an integral part of our lives. Do you agree?
3. Discuss the origin and development of advertising?
4. How is advertising various from publicity and propaganda?
5. Discuss different kinds of advertisement?
6. How is an AD Comaign planned?
7. What is the different development of an AD agency?
8. What things must be keep in mind while selecting an AD agency?
9. What are the various parts of an advertisement?
10. What is the process of making an AD?
11. Discuss different kinds of advertising appeals?
12. What do you think about the portrayal of women in ADS?
13. What are the principles of an AD layout?

Earning:   Approval pending.