Punjab Technical University 2006 M.Sc Electronic Science MCAJ-304 INTRODUCTION TO COPY WRITING, VISUALIZATION AND CAMPAIGN EFFECTIVENESS - Question Paper

INTRODUCTION TO COPY WRITING, VISUALIZATION AND CAMPAIGN EFFECTIVENESS
MSCMCAJ-304
3RD Semester (2096)

Time: three Hours Max marks: 75
Note: PART A is compulsory. Attempt any 9 ques. from part B.
PART B Attempt any 5 ques. out of the subsequent. every carries 5 marks.

PART-A
1.
I. Define copywriting.
II. Define visualization
III. Explain public relations
IV. Explain the concept of deadline in advertising
V. Brand ambassador
VI. Advertising campaign
VII. Safety appeal in advertising
VIII. IPRA
IX. Principle of AIDS in advertising
X. Corporate advertising
XI. PRSI
XII. Name any 2 renowned ad agencies in India
XIII. Use of graphics in advertising
XIV. AAAI
XV. What are factors to be kept in mind while choosing suitable medium for advertising?
PART-B
2) What are the parameters for judging the effectiveness of advertising?
3) What are the step in planning an advertisement
4) Discuss different appeals in advertising.
5) Explain the organizational structure of an ad agency
6) What are the qualities of good visualization in advertising?
7) Evaluate the effectiveness of ad campaign for polio eradication in India
8) Evaluate the effectiveness of ad campaign for creating AIDS awareness in India
9) Explain the process of visualization
10) Distinguish ranging from adverting and public relations
11) What are the major functions of an ad agency?
12) Enlist the skills and qualities of a public relations officer.
13) Creativity is the greatest asset of a copywriter. Comment

Earning:   Approval pending.