Punjab Technical University 2006 M.Sc Electronic Science MCAJ-305 INTRODUCTION TO MASS COMMUNICATION AND SOCIETY - Question Paper

INTRODUCTION TO MASS COMMUNICATION AND SOCIETY
MSCMCAJ-305
3RD Semester (2096)

Time: three Hours Max marks: 75
Note: PART A is compulsory. Attempt any 9 ques. from part B.
PART B Attempt any 5 ques. out of the subsequent. every carries 5 marks.

PART-A
1.
I. Define mass communication
II. Catharsis
III. Narcosis
IV. Distinguish ranging from impact and effect of mass communication
V. NRS
VI. Surveillance of environment
VII. Mass media as transmitter of social heritage
VIII. Audience segmentation
IX. Target audience
X. Infotainment
XI. Community radio
XII. Global VS local audience
XIII. Effect of mass media exposure on the maturity level of children
XIV. Technical barriers in mass communication
XV. Primary education through mass media

PART-B
2) Distinguish ranging from uses and effects of mass media
3) Discuss uses and gratification theory of mass communication in detail
4) Analysis the effect of horrors films on children.
5) Discuss audience typology in detail
6) Comment on the portrayal of women in the television serials
7) Media induces passivity amongst children. Do you agree? provide reasons.
8) Comment on the emergence of crime based programmes on the news channels
9) Has television become an indispensable part of the Indian households? explain.
10) Enumerate the merits of radio as a meduium for rural communication
11) Do you feel there is a necessity for forming a regulatory body for screening television programmes? If so, why?
12) Differenciate ranging from public communication and mass communication.
13) What is the need for audience based research in mass communication

Earning:   Approval pending.