Punjab Technical University 2006 M.Sc Costume Design and Fashion MS&J/.-101 INTRODUCTION TO NEWS MANAGEMENT - Question Paper

INTRODUCTION TO newsprint MANAGEMENT
MS&J/M.Sc.-303 () (2096)
3RD Semester

Time: three Hours Max marks: 75
Note: PART A is compulsory. Attempt any 9 ques. from part B.
PART B Attempt any 5 ques. out of the subsequent. every carries 5 marks.

PART-A (2x15=30)
1.
1) Management
2) HRD
3) Control
4) AAAI
5) ASCI
6) News editor
7) Stress management
8) Grapevine
9) MIS
10) Brain Storming
11) Brain newsprint
12) Tabloid
13) Trust
14) Morgue
15) PCI
PART-B
2. Discuss the principles of management.
3. What are motivational techniques?
4. Define the control function and define its significance.
5. Describe the different techniques of decision marking in detail.
6. Discuss the departmentalization in detail.
7. Explain the ownership trend of media in India.
8. Write a descriptive note on the role of the editorial desk.
9. Highlight the role that ASCI play in regulating advertising.
10. Explain the function of advertising department in newsprint.
11. Explain the position of circulation department in the news paper.
12. Describe the various kinds of printing processes.
13. What are the function of personnel department in a newsprint

Earning:   Approval pending.