Punjab Technical University 2006 M.Sc Computer Science -MCAG-301 - Question Paper

FASHION INDUSTRY , MARKETING&
MANAGEMENT
MSC, third Semester (2096)

Time Allowed : three Hours Max Marks:75


Section A
1.
i. What is the purpose of mannequins in a store?
ii. How is a fashion retail store planned considering the surrounding?
iii. Is theme wise selling the order of the day? If yes Why?
iv. Discuss the advantages and disadvantages of a career in fashion merchandising.
v. Name the 5 areas of specialization within the fashion industry.
vi. Why should a buyer “ think like a customer”?
vii. Outline the steps a buyer follows in planning and marking a market visit.
viii. Buying through markets is the most common method for fashion buyers to make contacts for purchasing goods. What other ways for making contacts are available to buyers?
ix. Discuss the components of fashion image. Which components are most important in retailing today?
x. Name the steps in designing a line for manufacturers.
xi. Name the 5 stages of a Fashion Life cycle.
xii. Explain the difference ranging from short-lived and long-lived fashions.
xiii. What is a speciality store?
xiv. What are the advantages of trade shows? List five points every.


Part B
2. Explain how fashion is an important force in our everyday lives? provide several examples of current fashion in merchandise other then apparel.
3. Why is haute couture fashion important today even though it has ceased to ber profitable?
4. Define and define the characteristics of every of the subsequent store types:

(a) Department store
(b) Speciality store
(c) Discount Store
(d) Chain Store
(e) B?outique
(f) Mom and Pop store

5. Consider retail stores that have gone out of business in your vicinity and analyze the reasons for these failures.
6. Explain the difference ranging from a sales representative and a market representative.
7. Why do large stores prefer to design and use their own purchase order forms rather than using the vendors order bank?
8. Define Visual Merchandising , and discuss how display related to visual merchandising.
9. Do you see electronic shopping replacing retail stores in future? discuss why or why not?
10. Discuss the current fashion importance of accessories. What categories are most important today? Why?
11. How would price linning differ for a discount store and specialty store?
12. What are the steps in the marketing research process?
13. How do successful discounters make a profit?

Earning:   Approval pending.