Aligarh Muslim University (AMU) 2011 M.Com Commerce Business Policy - Question Paper

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2010-2011

M.COM. (Ill SEMESTER) EXAMINATION BUSINESS POLICY (CMM - 9003)

Maximum Marks: 70    Duration: Two Hours

Note: (i) Answer all the questions, selecting one from each question set.

(ii) Marks are assigned against each question.

1.    Discuss the importance of mission and vision statements in organization. What 24 happens when there is a clash between the two? Illustrate with reference to specific examples from the corporate world.

OR

Write an explanting note on strategic business units.

2.    Define socio cultural environment. What factors constitute socio cultural 23 environment? Explain each one of them.

OR

Write notes:

(a)    Environment scanning

(b)    Strategic advantage

3.    Define strategy formulation. Explain the strategy framework for analyzing 23 competition.

OR

What conditions favour horizontal- integration as against- vcrtica!? Illustrate your answer with examples.    ~ -----

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Attachment: aligarh-muslim-university--amu--2011-m-com-commerce-246-1.pdf

Earning:   Approval pending.