Punjab Technical University 2006 B.Sc Information Technology (MC

Salesman, the word conj uses up images of an intrnder, trying to sell unwanted goods. Probably the most abused and disrespected person in India, yet experts say he in the real cutting edge of any marketing success. “it is time to remove negative perceptions, and bring in credibility, respect and pride back into the job of selling,” say pingali venugopal dean and professor (marketing) XLR1 Jamshedpur, in a new book managing your sales Force’. The NCAER estimates that the middle income category is expected to of this year. The middle class constitutes the major market for consumer.
The fact remains that consumers have a few deeply ingrained negative stereotypes about the salesman.
They feel that neither are the salespersons honest nor do they provide accurate info. A pou on the honesty and ethics of salesman in 32 various professions, obtained that insurance and car salesman ranked close to the bottom says the book. a different survey obtained that the commissioned salesmen were perceived as less honest team. Non-commissioned ones, says the book, noting this is primarily because selling is unattractive. Even the sales person in not very comfortable in referring to himself as one. Sales people especially in India, do not think highly of their profession, notes Venugopal.

But he says, unless they take pride in their work, they are unlikely to perform to the best of their activities. Thus\\is, in turn, is bopund to affect the organization in terms of both its growth and its profit.
a) What are the major negative stereotypes about salesman in the minds of consumer?
b) Why there is a need to change these negative beliefs against salesman?
c) What is the major cause for these negative perceptions and how these can be changed?
10. Write the précis of the about passage along with giving it a suitable headling.
11. Translate the subsequent passage into Hindi/Punjabi. The ways of nature are strange. While a few plants have bright- coloured flowers and fruits or berries to attract insects and birds for pollination and seed dispersal; a few pale coloured, unattractive flowers are bestowed with strong scent flower from September to November in north Indian plains. These are widely grown as roadside plaint as well as in parks and gardens. 1 of these plants is ‘Harringar’ or ‘Parijat’. It is a common wild shrub which grows wild shrub which grows into a small tree if encouraged to grow freely. It grows wild in sub-Himalayan tracts, central India & Sri lanka and is widely cultivated in parks and gardens. People with small gardens plant in outside their periphery walls to enjoy its scent. It flowers from August to November and the flowers are highly scented.
12. What do you understand by the term? “Phonetic Script”? discuss with examples.
13. Each of the phrases provided beneath has faulty arrangements of words. Improve the phrases by rewriting them with accurate order:-
a. And these are probably the earliest thing to buy to jazz up your outfit with scarves and stoles are the recent thing with famous retail outlets to street ride vendor selling it.
b. To understand the decisions of consumer courts it is difficult very sometimes.
c. By going out of the way obliging people could provide a fund to your blow.
d. To improve your life-style you will wider aim and the area of your influence.
e. Going your way you will obtain things during the last phase.

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