Hemwati Nandan Bahuguna Garhwal University 2006 M.Com Commerce KETING MANAGEMENT - Question Paper

1. What do you mean by marketing? Hightlight its role in economic development.
2. elaborate various components of marketing environment? discuss the components of micro-environment.
3. Write a note on the factors affecting consumer behaviour.
4. What is the importance of market segmentations? how will you segment the refrigerator market?
5. describe packaging.Describe the objective and functions of packaging?
6. discuss the objective and role of pricing in marketing decisions.
7. What do you understand by channels of distribution? What factor would you take into account while selecting improper channels for selling consumer products?
8. describe sales promotions.Explain the tyes of sale promotion strategy.
9. discuss the salient feature of the trade and Merchandise Marks Act,1958.
10. Write a short note on of the following: (a) Societal marketing concepts (b) Transportation (c) Branding (d) Concept testing and test marketing
11. "Marketing mix is the set of controllable variables and their levels that the firm uses to influence the target market." discuss this statemetn and examine the different elements of marketing mix.
12. describe marketing environment.Describe the components of macro environment.
13. What do you mean by consumer behaviour? discuss buying decision process.
14. What benefits a marketing unit gets by market segmentation? explain the segmentation strategies.
15. Why does a new product fail?Analyse the step that should be taken in the development of a new product.
16. discuss the role of pricing in marketing.What factors are taken into consideration while formulating pricing strategy?
17. Write a detailed note on the Physical Distribution System?
18. discuss the concept of promotion and also explain the factors influencing promotions decisions.
19. What do you mean by consumer protection? explain the role of the Prevention of food Adulteration Act,1954 in the protection of consumers.
20. Write a short note on any 2 of the following: (a) Product life cycle (b) Functions of middlemen (c) Direct marketing (d) Regulation of Marketing in INDIA

Earning:   Approval pending.