Punjab Technical University 2006 B.Sc Electronic Media MCAJ-104 HISTORY AND INDUSTRY OF MASS COMMUNICATION - Question Paper

HISTORY AND INDUSTRY OF MASS COMMUNICATION
BSCMCAJ-104
1ST Semester (2096)

Time: three Hours Max marks: 75
Note: PART A is compulsory. Attempt any 9 ques. from part B.
PART B Attempt any 5 ques. out of the subsequent. every carries 5 marks.

PART-A
1.
I. Define mass communication
II. What is an inverted pyramid in news format?
III. What are the features of a banner headline?
IV. Discuss the two-step model of mass communication
V. How does a feature differ from a news story?
VI. Define media audiences
VII. What are the different kinds of groups in mass audiences?
VIII. Define media imperialism.
IX. What is meant by agenda setting?
X. Enumerate the stages in the history of adverting.
XI. Explain the temp public choice.
XII. Differentiate ranging from investigative and interpretive reporting.
XIII. What are the functions of a sub editor?
XIV. What is a lead in a news story?
XV. Define gate-keeping.
PART-B
2) Explain the eras of mass communication
3) What do you understand by censorship of press? What type role and power does the press enjoy in India?
4) What are journalistic ethics? Mention the press council’s guide for ethics in journalism.
5) Discuss the model of agenda setting and its effects
6) Discuss the problems in the new world communication order recommended by
7) Explain the stages in the history of advertising
8) Globalization as an result of mass communication. Comment
9) Discuss white’s model of gate keeping.
10) How does the dependency theory by Ball-Rokeach and DeFleur propose an integral relationship among media, audience and larger social system? discuss.
11) Write a note on democratization and communication
12) What role does mass media play in mounding public opinion?
13) Discuss the step that go into making a newsprint

Earning:   Approval pending.