Punjab Technical University 2006 B.Sc Electronic Media (MC

GLOBAL COMPARATIVE MEDIA
B.Sc. (MC&J)-102
1ST Semester (2096)

Time: three Hours Max marks: 75
NOTE: attempt every of the subsequent in 40-60 words. All ques. are compulsory and carry 2 marks every.
I. Define global media.
II. What are the different kinds of media in the world today?
III. Name the concepts of global media.
IV. Explain in brief global advertising.
V. How does 1 select global media?
VI. What kinds of global markets are there today?
VII. Why is a global market place needed?
VIII. How does 1 devise a global campaign?
IX. What is the role of marketing environment for a campaign to go global?
X. What do you understand by global new media?
XI. How does media environment globalize a product?
XII. Briefly state the impact of technology on globalization.
XIII. What are the distinct features of global electronic media?
XIV. Discuss in brief the importance of ethics in global media environment.
XV. What are global agencies?
PART-B
Attempt any 9 of the subsequent in detail. All ques. carry 5 marks every.
1) Explain the concepts of global media.
2) Discuss the role of global agencies in marking an advertisement or product global.
3) What are the implications of doing business abroad?
4) Discuss in detail the kinds of global markets.
5) How does 1 develop a global advertisement campaign?
6) What are the intrigues and challenges faced by global campaigning?
7) Effective communication is a key to success in the global marketing environment. Comment.
8) What are the different ethical and legal considerations in global media environment?
9) Discuss any 1 case study in global media.
10) Language can be a barrier in building a global brand and hence, visual elements are imperative. Comment.
11) What are the considerations and pitfalls in global consumer research?
12) How is global consumer research conducted?

Earning:   Approval pending.