Punjab Technical University 2007 B.B.A KETING MANAGEMENT - Question Paper

Roll No. ......................
Total No. of ques. : 13] [Total No. of Pages : 02
Paper ID [B0108]
(Please fill this Paper ID in OMR Sheet)
BBA (202)(S05/Old) (Sem. - 2nd)

MARKETING MANAGEMENT
Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) part -A is Compulsory.
2) Attempt any 9 ques. from part - B.

part - A<
(15 × two = 30)
Q1)
a) describe Marketing Management.
b) Macro Environment of Marketing.
c) Components of Buying behavior Model.
d) discuss selling and Marketing.
e) New Product development Process.
f) Components of Marketing Mix.
g) Penetration Pricing.
h) Product Promotion.
i) Mastering Service Quality.
j) Niche Marketing.
k) Concept Testing.
l) Augmented Product.
m) Value Pricing.
n) Packing and Packaging.
o) Brand Positioning.
J-8617[S-9700621] P.T.O.

part - B<
(9 × five = 45)
Q2) discuss nature and scope of Marketing Management?
Q3) What do you understand by market segmentation? In what various ways
may a market be segmented?
Q4) elaborate the psychological determinants and explanations of consumer
behaviour?
Q5) describe Product planning and define its Process.
Q6) Product positioning as a strategy of Product market integration has come
to play an important role. Do you agree? explain with Indian examples.
Q7) What various brand strategy choices are available to company? explain
their relative strengths and weaknesses.
Q8) How is price determined under various competitive situations according
to the price theory? discuss.
Q9) describe advertising and distinguish it with Personal selling, sales Promotion,
and publicity.
Q10) describe distribution channel and define its role in facilitating delivery of
value satisfaction to consumers.
Q11) The modern Marketing Organization has emerged through an evolutionary
Process. Do you agree? explain with the help of illustrations.
Q12) While implementing the marketing concept, how would you reconcile
ranging from the business expectation of Profit and consumer aspiration for
need satisfaction? Suggest your strategy.
Q13) discuss the Product Life cycle stages and their associated strategies for
survival of an organization in the competitive world.
b b b b
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Earning:   Approval pending.