Punjab Technical University 2007 B.B.A INTERNATIONAL KETING - Question Paper

Roll No. .......................
Total No. of ques. : 13] [Total No. of Pages : 02
Paper ID [B0149]
(Please fill this Paper ID in OMR Sheet)
BBA (801) (S05) (Sem. - fifth & 6th)

INTERNATIONAL MARKETING
Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) Section-A is Compulsory.
2) Attempt any 9 ques. from Section-B.

part - A
Q1) (15 × two = 30)
a) describe international marketing.
b) List 5 major items of Indian exports.
c) External environment in International Business.
d) Export House.
e) FOB.
f) Dumping.
g) List 5 major items of Indian imports.
h) Sources of secondary data in international business.
i) Significance of Bill of lading.
j) List 5 major documents needed in starting an export business.
k) Foreign Sales Agent.
l) What is packing credit?
m) Product Adaptation.
n) Export Packaging.
o) Objective of Trade Fairs.
J-8019 [S-9700436] P.T.O.

part - B
(9 × five = 45)
Q2) What is the difference ranging from international and domestic marketing?
Q3) Outline the export market selection process.
Q4) discuss the indirect methods of foreign entry.
Q5) define in brief export marketing plan.
Q6) discuss a few important institutions for Indian export assistance.
Q7) How does a manufacturer choose a foreign sales agent?
Q8) What is the role of ITPO in export promotion?
Q9) discuss procedure of export quality control.
Q10) elaborate the direct channels of international distribution?
Q11) define in brief 5 major export documents.
Q12) elaborate the basic steps in starting an export business?
Q13) Highlight the salient features of EXIM policy.

J-8019 [S-9700436] - two -

Earning:   Approval pending.