Punjab Technical University 2007 B.B.A ADVERTISING AND SALES PROMOTION - exam paper

Roll No. ......................
Total No. of ques. : 13] [Total No. of Pages : 02
Paper ID [B0151]
(Please fill this Paper ID in OMR Sheet)
BBA 803 (Sem. - 5th/6th)

ADVERTISING AND SALES PROMOTION
Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) part -A is Compulsory.
2) Attempt any 9 ques. from part - B.

part - A
(15 × two = 30)
Q1)
a) AIDA Model of Communication.
b) Humorous Advertising.
c) Public Service Advertising.
d) Product Life Cycle and Advertising.
e) Legal aspects of Advertising.
f) Advertising copy.
g) cause why Copy.
h) Branding.
i) TV Commercials.
j) Advertising Campaign.
k) Media Scheduling.
l) Out Door Media.
m) Electronic Media.
n) Sales Displays.
o) Ethics in advertising.
J-8021[S-9700438] P.T.O.

part - B
(9 × five = 45)
Q2) explain the different types of advertising. provide examples.
Q3) explain the impact of advertising on our society.
Q4) explain the importance of advertising in business.
Q5) Advertising is wasteful expenditure for any business. Do you agree. Comment
Q6) elaborate the different kinds of advertising copy.
Q7) elaborate illustrations. Why are they used.
Q8) What is campaign planning. explain the different steps involved in it.
Q9) Write a note on advertising art and layout.
Q10) What is media planning and scheduling. explain the different factors that are
to be considered for the selection of a suitable media.
Q11) explain the advantages and disadvantages of different kinds of media available
to Advertisers.
Q12) What is the importance of Sales Promotion in business.
Q13) explain the legal aspects of advertising.
b b b b
J-8021[S-9700438] 2

Earning:   Approval pending.