Punjab Technical University 2007 B.B.A CONSUMER BEHAVIOR - exam paper

Roll No. ......................
Total No. of ques. : 13] [Total No. of Pages : 02
Paper ID [B0152]
(Please fill this Paper ID in OMR Sheet)
BBA 804 (S05) (Sem. - 5th/6th)

CONSUMER BEHAVIOR
Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) part -A is Compulsory.
2) Attempt any 9 ques. from part - B.

part - A
(15 × two = 30)
Q1)
a) describe Consumer Behavior and provide its importance.
b) Differentiate ranging from a Personal Consumer and an organizational
consumer.
c) provide the difference ranging from Generic Goal and Product Specific Goal
along with examples.
d) define the Freudian Theory briefly.
e) What do you understand by the ?Cognitive Dissonance Theory?.
f) describe Perception and provide its salient points.
g) provide the difference ranging from Absolute Threshold and Differential
Threshold.
h) What do you understand by Perceived Risk.
i) describe a Group. provide the different kinds of groups.
j) What is a Reference Group. Which are the major consumer reference
groups.
k) describe social class. How can social class be measured.
l) What do you understand by composite-variable Index.
m) What is culture. provide the difference ranging from beliefs and values.
n) provide the importance of sub-culture analysis in Consumer Behavior.
o) describe the term family and provide the functions of the Family.
J-8022[S-9700439 ] P.T.O.

part - B
(9 × five = 45)
Q2) explain in detail the factors influencing Consumer Behavior.
Q3) describe Motivation. explain the Model of Motivation Process.
Q4) explain the KarenHorney?s CAD Theory of Personality.
Q5) define the Tricomponent Attitude Model.
Q6) explain the concepts of Stimulus Generalization and Stimulus Discrimination.
Q7) discuss the Classical Conditioning theory and provide its importance in
Consumer Behavior.
Q8) discuss the Model of Consumer Decision Making in detail.
Q9) explain the ways in which celebrities can be used as reference group appeals.
Q10) explain the different family consumption roles in family decision-making
process.
Q11) What do you understand by FLC. provide and discuss the different stages of
FLC.
Q12) explain the techniques used for studying and examining culture.
Q13) provide the Model of Communication and explain the components of
Communication.
b b b b
J-8022[S-9700439] 2

Earning:   Approval pending.