Punjab Technical University 2007 B.B.A ( 5/6sem)-INTERNATIONAL KETING (-801) - Question Paper

BBA (Semester - 6th/5th )

INTERNATIONAL MARKETING (BBA-801)

Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) part - A is compulsory.
2) Attempt any 9 ques. from part - B.
Section-A
Q1) [15 × two = 30]
a) Licensing vs Franchising.
b) What is the function of export house?
c) describe international marketing.
d) Visiting vs Resident Buyer.
e) What is product standardization.
f) Export quality control.
g) EOU.
h) Sources of secondary data in export markets.
i) Sales Agent.
j) CIF.
k) What is shipping bill?
l) Marine Insurance.
m) List 5 major export documents.
n) List 5 major items of Indian exports.
o) Objectives of Export Promotion Council.

Section-B
[9 × five = 45]
Q2) elaborate the reasons for a firm to enter into foreign markets?
Q3) elaborate the steps in starting an export business?
Q4) Outline the steps in international marketing research.
Q5) discuss the direct methods of foreign entry.
Q6) discuss a few important institutions for Indian export assistance.
Q7) How does a manufacturer appoint a foreign sales agent?
Q8) discuss objectives and kinds of dumping in international markets.
Q9) elaborate the objectives of pre-shipment inspection?
Q10) discuss domestic agent as a channel of international distribution?
Q11) discuss export packaging.
Q12) Highlight the salient features of EXIM policy.
Q13) discuss major documents needed in exports.

Earning:   Approval pending.