Punjab Technical University 2007 B.B.A ( 5/6sem)-SERVICES KETING (-802) - Question Paper

BBA (Semester - fifth & 6th)

SERVICES MARKETING (BBA-802)

Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) part - A is compulsory.
2) Attempt any 9 ques. from part - B.

Section-A
Q1) [15 × two = 30]
a) Differentiate ranging from the characteristics of products and services.
b) List out the contribution of services sector in the Indian economy.
c) Differentiate ranging from quality determinants of products and services.
d) Differentiate ranging from profit and non-profit making service providing
organisations.
e) List out the objectives of Public Distribution System.
f) What do you understand by scanning of the environment?
g) discuss the psychological characteristics in the situation of consumer
behaviour situation.
h) List out the different methods of market segmentation.
i) Critically examine the statement; ‘service quality is fitness for use’.
j) What is skimming in the situation of pricing?
k) describe physical distribution in the situation of services marketing?
l) describe the role of market communication.
m) Differentiate ranging from the social and cultural services.
n) What is competitive advantage?
o) What is productivity?

Section-B
[9 × five = 45]
Q2) discuss the growth of service sector in the situation of global economy.
Q3) discuss the features of goods/Product with suitable examples.
Q4) discuss different kinds of services in Indian situation.
Q5) Differentiate ranging from the characteristics of financial and cultural services.
Q6) discuss the importance of social services.
Q7) How market segmentation is carried out in the situation of services marketing?
Q8) What is target market? How it is various to that of market segmentation?
Q9) what are the importance and method of designing marketing
communication for the services.
Q10) discuss Goods-Services continuum with suitable examples.
Q11) Differentiate ranging from the determinants of products and service quality with
suitable examples.
Q12) what are the hurdles that come in the way of marketing of goods/service.
Q13) discuss Political, economical, social and technological (PEST) and
environmental analysis in the situation of services marketing.

Earning:   Approval pending.