Punjab Technical University 2007 B.B.A ( 5/6sem)-ADVERTISING AND SALES PROMOTION (-803) - Question Paper

BBA (Semester - 5th/6th)

ADVERTISING AND SALES PROMOTION (BBA-803)

Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) part - A is compulsory.
2) Attempt any 9 ques. from part - B.


Section-A
Q1) [15 × two = 30]
a) Communication Barriers.
b) Advertising of new products.
c) Institutional Advertising.
d) Social Advertising.
e) Economic aspects of advertising.
f) Advertising copy.
g) Story Copy.
h) Branding.
i) Radio Commercials.
j) Advertising Campaign.
k) Media Scheduling.
l) Transit Media.
m) Print Media.
n) Sales Promotion.
o) Ethics in advertising.

Section-B
[9 × five = 45]
Q2) explain the different basis of classification of advertising. provide examples.
Q3) explain the social aspects of advertising. provide examples.
Q4) explain the role of advertising in the marketing mix.
Q5) Advertising is wasteful expenditure for any business. Comment.
Q6) What is advertising copy. How is it written.
Q7) explain the headlines and the basis of writing them.
Q8) What is campaign planning. explain the different steps involved in it.
Q9) explain the requisites of an effective layout.
Q10) What is media planning. explain the different factors that are to be considered
for the selection of a suitable media.
Q11) Write a note on various kinds of media available to advertisers.
Q12) What is the importance of Sales Displays.
Q13) explain the legal aspects of advertising.

Earning:   Approval pending.