Punjab Technical University 2007 B.B.A ( 5/6sem)-KETING RESEARCH (-806) - Question Paper

BBA (Semester - 5th/6th)

MARKETING RESEARCH (BBA-806)

Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) part - A is compulsory.
2) Attempt any 9 ques. from part - B.

Section-A
Q1) [15 × two = 30]
a) describe quantitative marketing research.
b) Differentiate ranging from market research and marketing research.
c) What do mean by issue formulation in marketing research?
d) Differentiate ranging from exploratory and conclusive research design.
e) What is applied research?
f) discuss rating scales.
g) discuss the concept of reliability and validity.
h) What is significance of primary data in marketing research?
i) elaborate various factors to be kept in mind while evaluating secondary
data?
j) elaborate dichotomous questions?
k) What do we mean by a representative sample?
l) What is cluster analysis?
m) What is chi-square test?
n) describe motivation research.
o) What is probability sampling.


Section-B
[9 × five = 45]
Q2) What is marketing research? what are the steps involved in marketing
research process.
Q3) What is research design? define briefly the different research designs.
Q4) Should marketing research be done by company in-house, or should it be
out-sourced to a marketing research agency? discuss your ans.
Q5) Can secondary research be a substitute for primary research? If yes, under
what conditions.
Q6) What is sampling? Critically examine the well-known methods of sampling
used in marketing research.
Q7) When do think observational, interview and questionnaire methods of data
collection should be used.
Q8) elaborate the various ways of doing a survey? Which of this is most used
in India? Why?
Q9) What is a questionnaire? discuss the major steps involved in designing a
questionnaire.
Q10) explain scaling as a technique for attitude measurement. define major
scaling techniques.
Q11) What is conjoint analysis? elaborate the steps involved in conducting
conjoint analysis.
Q12) What is T-test? discuss with suitable example how T-test can be used to
test hypothesis.
Q13) elaborate the major areas of product research? discuss with illustrations

Earning:   Approval pending.