Punjab Technical University 2008 B.B.A KETING MANAGEMENT - Question Paper

Roll No. ......................
Total No. of ques. : 13] [Total No. of Pages : 02
[2037]
BBA (Semester - 2nd)
MARKETING MANAGEMENT (BBA - 202)
Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) part - A is compulsory.
2) Attempt any 9 ques. from part - B.
J-3711[S-1567]
part - A
Q1) (15 x two = 30)
a) What is difference ranging from marketing and selling?
b) describe Market.
c) describe objective of pricing.
d) Differentiate ranging from consumer goods and industrial goods.
e) explain components of Marketing info System.
f) Differentiate ranging from need and want.
g) What is Advertising?
h) What do you mean by Segmentation.
i) describe importance of packaging in this era of competition.
j) Why is the people element so important in services marketing?
k) What is sales forecasting?
l) describe product?
m) What is positioning?
n) What is the societal concept of marketing?
o) Differentiate ranging from ‘Customer’ and ‘Consumer’.
P.T.O.
part - B
(9 x five = 45)
Q2) explain in detail the Marketing Environment. Outline the major environmental
factors affecting the marketing decisions.
Q3) What do you mean by Marketing Management? elaborate the important
functions performed by marketing manager in the era of globalization.
Q4) What is Product Life Cycle? explain the major marketing strategies that are to
be followed at different stages of PLC.
Q5) Outline the different elements of the promotional mix, with suitable illustrations.
Q6) define option pricing strategies. define the important factors to be
considered while pricing a product.
Q7) define the different factors influencing consumer behavior. discuss the
consumer buying process with suitable examples.
Q8) What do you understand by marketing channels? explain various factors
affecting the option of distribution channel.
Q9) elaborate the elements of service marketing mix? How these elements are
used in framing a marketing strategy for services.
Q10)What do you understand by “New Product”? explain the stages of new product
development process.
Q11)”The current day marketing is consumer oriented”. discuss using suitable
examples.
Q12)Explain the reasons, which has stimulated the growth of services in India.
Q13)What is market targeting? How does a marketing segmentation strategy help
in market targeting?
J-3711[S-1567] 2
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Earning:   Approval pending.