Punjab Technical University 2010 B.B.A Corporate strategy [b0128] - Question Paper

Roll No. ......................
Total No. of ques. : 13] [Total No. of Pages : 02
Paper ID [B0128]
Please fill this Paper ID in OMR Sheet)
BBA (BB - 601) (S05) (O) (LE) (Sem. - 6th)

CORPORATE STRATEGY

Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) Section - A is Compulsory.
2) Attempt any 9 ques. from part - B.

part – A (15 x two = 30)
Q1)
a) Differentiate ranging from a Strategy and Tactics.
b) Define a Strategic Business Unit (SBU).
c) State the various levels of strategy implementation.
d) Define a Mission Statement.
e) State the External Environment Variables.
f) Define Concentric Diversification.
g) What is Competitive Advantage?
h) Define Forward Integration.
i) TOWS Analysis.
j) VRIO framework.
k) Management by Objectives.
l) Define Deculturation.
m) What is a cellular organization?
n) Define an Intrapreneur.
o) Who is an Orchestrator?




part - B (9 x five = 45)

Q2) Why has strategic management become so important to today's business houses?

Q3) What is the relationship ranging from corporate governance and social responsibility?

Q4) explain the Porter's approach to industry analysis.

Q5) How can value-chain analysis help identify a company's strengths and weakness?

Q6) Why are many strategic alliances temporary?

Q7) Compare and contrast SWOT analysis with portfolio analysis.

Q8) How is corporate parenting various from portfolio analysis?

Q9) Is Stability a strategy or just a term for no strategy? explain.

Q10)What is corporate parenting?

Q11)How can corporate culture be changed?

Q12)Are control and creativity compatible? what are.

Q13)What factors help determine a company to go in for outsourcing of technology?

Earning:   Approval pending.