Punjab Technical University 2010-6th Sem B.B.A International keting - Question Paper

Roll No.......................

Total No. of Questions : 13]

Paper ID [B0149]

[Total No. of Pages : 02

Instruction to Candidates:

1)    Section - A is Compulsory.

2)    Attempt any Nine questions from Section - B.

Section - A

(15 x 2 = 30)

a)    International Marketing.

b)    Scope of International Marketing.

c)    Major Constituents of Indian Exports.

d)    EXIM Bank.

e)    Pre-shipment Credit.

f)    Export Licensing.

g)    Need for Product Planning.

h)    Shipping Bill.

i)    Export Consignments. j)    Letter of Credit (L/C).

k)    Export Pricing Decisions.

l)    Modes of Product Promotion in export markets.

m)    Export Quality Control.

n)    Ethics in International Business.

(9 x 5 = 45)

Q2) State the similarities and dissimilarities between Domestic Marketing and International Marketing.

Q3) Analyse the recent trends of Indias foreign trade.

Q4) How are logistics important in international marketing? What are the areas of decision in this regard?

Q5) Discuss various market entry strategies for entering foreign markets.

Q6) What are the factors that need consideration before selecting a particular market for export marketing?

Q7) Discuss the role and significance of trade fairs and exhibitions in promoting exports.

Q8) Explain the importance of marketing research for an export house.

Q9) What role does India Trade Promotion Organisation (ITPO) play in promoting export and import activities?

Q10)How can an effective pricing strategy be developed?

Q11)How are the products for foreign markets designed?

Q12)What are the various types of credit available to Indian exporters to finance their exports?

Q13)Enumerate the salient features of Indias foreign trade policy.

A-52    2

Attachment: punjab-technical-university-2010-b-b-a-23025-1.pdf

Earning:   Approval pending.