Punjab Technical University 2010-6th Sem B.B.A keting of Servces - Question Paper
Roll No.......................
Total No. of Questions : 13]
Paper ID [B0150]
[Total No. of Pages : 02
(Please fill this Paper ID in OMR Sheet)
BBA (BB - 802) (S05) (LE) (Sem. - 6th) MARKETING OF SERVICES
Time : 03 Hours Instruction to Candidates:
Maximum Marks : 75
1) Section - A is Compulsory.
2) Attempt any Nine questions from Section - B.
Section - A
(15 x 2 = 30)
Q1)
a) Define Service Marketing.
b) List two differences in marketing of goods and services.
c) Give two characteristics of non-profit service marketing.
d) How can services be classified?
e) Define Service Triangle.
f) Define Service Positioning.
g) List 7Ps of Service Marketing Mix.
h) List benefits of Relationship Marketing to the firm.
i) Define Skimming pricing.
j) Define Physical evidence in service marketing.
k) Define Marketing Research.
l) What are the causes of service quality gaps?
m) Give two hurdles which normally occur in good service marketing.
n) Define Customer Satisfaction.
o) List any 3 important services provided by Govt. of India.
(9 x 5 = 45)
Q2) Write a detailed note on evolution and growth of service sector in India.
Q3) Define and explain distinguishing features of services with relevant examples.
Q4) Write a note on Public Distribution System in India indicating its benefits and limitations.
Q5) Explain the process of consumer buying of services with a suitable example.
Q6) Define Market Segmentation and how market can be segmented on different basis for service industry?
Q7) What are the various environmental factors surrounding a service marketing organisation?
Q8) Define product life cycle and explain it for any of the services.
Q9) How marketing communication strategies can be developed for services? Q10)Which distribution channels can be used for services?
Q11)Describe the SERVQUAL scale using appropriate example.
Q12)Why are service employees critical to the success of a service organisation? Q13)Which factors are hampering the growth of service sector in India?
A-53 2
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| Earning: Approval pending. |
