Punjab Technical University 2010-6th Sem B.B.A Industrial keting - Question Paper
Roll No.......................
Total No. of Questions : 13]
[Total No. of Pages : 02
Paper ID [B0153]
(Please fill this Paper ID in OMR Sheet)
BBA (BB - 805) (S05) (LE) (Sem. - 6th) INDUSTRIAL MARKETING
Time : 03 Hours Instruction to Candidates:
Maximum Marks : 75
1) Section - A is Compulsory.
2) Attempt any Nine questions from Section - B.
Section - A
(15 x 2 = 30)
Q1)
a) What is standard Industrial classification?
b) Define Marketing Mix.
c) What are the basic features of Industrial Buyer?
d) Define Positioning.
e) What is Product elimination decision?
f) Define Price Negotiation.
g) Define personal selling.
h) What do you mean by channel conflict?
i) What do you mean by Industrial marketing control? j) Define Target Marketing.
k) Define Industrial Marketing.
l) Define Micro Segmentation of the market.
m) Distinguish between logistic management and supply chain management.
n) Define contingency planning.
Q2) Define industrial market. Explain its various components.
Q3) Discuss the possible reasons for the failure of new products.
Q4) Explain industrial product life cycle.
Q5) Explain various methods and approaches of pricing.
Q6) What are the different aspects of Management of Sales Force?
Q7) Define logistics. Explain its important components and functions.
Q8) Explain the characteristics of Services and their implications on marketing. Q9) Define Personal selling and its process in detail.
Q10)Explain the important basis and essential requirements of differentiation.
Q11)Define market segmentation. Explain the basic requirements of effective segmentation.
Q12)Explain the various functions of advertising.
Q13)Explain the process of industrial marketing control system.
A-56 2
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| Earning: Approval pending. |
