Maharashi Dayanand University (MDU) 2008 M.B.A Business Administration KETING MANAGEMENT - Question Paper

1.Discuss in detail the “Holistic concept” of marketing. How is it various from conventional concepts?
2.“Change in marketing environment has tremendously impacted the marketing practices after 1990’s.” in the light of this statement explain the different factors affecting the Indian marketing environment.
3.Discuss in detail the different marketing strategies used in the various stages of PLC. Also explain the reasons of
shortening of PLC in contemporary marketing.
4.Write short notes on the following:
(a)Business buying behavior
(b) Retail marketing

5.Define packaging. Also explain its importance and scope in detail.
6.Discuss in detail the different product line and mix decision.
7.What are the different strategies used in international marketing? explain with examples.
8.Write short notes on the following:
(a)Green Marketing
(b) Public relations

Earning:   Approval pending.