Maharashi Dayanand University (MDU) 2008 M.B.A Business Administration KETING MANAGEMENT - Question Paper

Q:1Discuss the impact of socio-cultural and demographic environment on marketing decision citing suitable examples.
Q:2Establish a relationship ranging from Marketing Research and Marketing info System and explain the process of conducting marketing research.
Q:3Identify the stage of Product Life Cycle for the subsequent products and recommend suitable marketing strategy for their stage:
(a) Laptop Computers
(b) Mobile Phones
Q:4Clarify segmentations, targeting and positioning and explain a few positioning strategies.
Q:5Discuss the following:
(a)Line stretching decisions
(b) Branding decisions
Q:6In the situation of pricing, explain the following:
(a) Penetration Pricing (b) Skimming Pricing (c) Psychological Pricing (d) Loss-Leader Pricing

Q:7Differentiate ranging from the subsequent
(a) Advertising and Sales Promotion
(b) Public relations and Personal selling
Q:8Write short notes on the following:
(a) Web Marketing
(b) Green Marketing

Earning:   Approval pending.