Madurai Kamraj University (MKU) 2006 M.Com Banking KETING MANAGEMENT - Question Paper

MAY 2006 PAPER IV MARKETING MANAGEMENT
Time: 3 hours Maximum: 100 marks
ans any 5 ques..

1. According to Philip Kotler's opinion, elaborate the 3 pillars of marketing concept?
2. describe storage. elaborate the needs, functions of storage?
3. elaborate the steps involved in New Product Development Process and provide reasons for product
Diversification?
4. discuss the different theories of Buyer Behavior.
5. discuss in brief about the kinds of Retail Institutions.
6. describe Advertisement. elaborate the salient features of Good Advertisement Copy?
7. provide the definition, elements and scope of Distribution Cost Analysis.
8. Status of Indian Consumers in the Market explain.
9. What do you mean by Marketing Research and provide the aim and objectives of Marketing
Research?
10. Write short notes on: (a) Marketing Mix (b) STC (c) Pricing method based on cost.

Earning:   Approval pending.