Madurai Kamraj University (MKU) 2003 M.B.A BUSINESS POLICY - Question Paper

Time: 3 hours Maximum: 100 marks
PART A - (3 x 20 =60 marks) ans any 3 ques..

1. Comment upon management practices in India and Abroad.
2. Establish the role of middle manager in performance of corporate strategies.
3. discuss the process of strategy valuation.
4. discuss the importance of resources in strategy formulation.
5. How is a corporate strategy developed?

PART B - (1 x 40 = 40 marks) ~

(Compulsory)

6. Case: Brand Challenger.
A new entrant in FMCG market, is all set to launch his brand in the market
against a established brand leader. His initial advantages to challenge the leader in the
market are
(a) Efficient Channel logistics
(b) Low investment in fixed assets to maintain cost advantage.
Advise the market and pricing position to challenge the leader.

Earning:   Approval pending.