Madurai Kamraj University (MKU) 2003 M.B.A KETING MANAGEMENT - Question Paper

Time: 3 hours Maximum: 100 marks
ans any 5 ques.. All ques. carry equal marks.


1. explain briefly the core concepts of marketing.

2. discuss the different steps involved in buying process.

3 describe market segmentation. elaborate the various basis used to segment the market for the
subsequent products?
(a) Personal computers
(b) Colour T.V.
(c). Passenger cars.
(d) Readymade Garments.

4. What is personal selling? discuss the process of selling.

5. describe marketing research. discuss the importance of research.

6. explain the importance of physical distribution in marketing of goods.

7. discuss the opportunities and challenges for Rural Marketing in India.

8. Write the difference ranging from advertising and publicity. Do you consider advertising a waste?
provide reasons for your ans.

Earning:   Approval pending.