Madurai Kamraj University (MKU) 2006 Diploma Journalism & Mass Communication VII - ELECTRONIC JOURNALISM - Question Paper

Time: 3 hours Maximum: 100 marks
PART A - (4 x 10 = 40 marks)

ans any 4 ques. in about two pages each:

1. Write a note on Prasar Bharathi.
2. Write a note on the origin and development of Radio in India.
3. Examine the Children's Programme's of Doordarshan.
4. define the different services of Doordarshan.
5. Visuals are important in TV programmes production - discuss.
6. provide an account of the structure and functions of an Advertising Agency.
7.Explain Humorous appeals.
8. If you are a PRO, how will you ogranise a Press Conference?
9. Write a note on 'Open House'.

PART B - (3 x 20 = 60 marks)
ans any 3 in about five pages.

9.Explain in detail the different kinds of Advertising with examples.

10. define the different steps involved in Advertising Campaign planning.

11. "More than any other media Television glued to screen - iscUSS.

12.Prepare the Television script, radio script and a print advertisement for a new fast food
restaurant.

13. "Public relations in winning friends and influencing people" - what are.

14. explain the salient features of International course of ethics of public relations as adopted
by Public Relations Society of India.

Earning:   Approval pending.