Madurai Kamraj University (MKU) 2006 Diploma Journalism & Mass Communication I - CONCEPT OF MASS COMMUNICATION - Question Paper

Time: 3 hours Maximum: 100 marks
PART -A (3 x 20 = 60 marks)

ans any 3 ques..

1. State the importance of print media today.
2. discuss the relevance of communication theories in communication process.
3. Mass media and public hygiene - explain.
4. Media reflects public view - Is it actual or false. Elucidate with examples.
5.Explain how mass media development are interrelated? And national

PART B - (2 x 10 = 20 marks)
ans any 2 of the following, every in about two pages.

6. Is feedback necessary for effective communication?
7. Write about the growth of mass communication in developing countries.
8. explain about mass media and national goals.
9. Write about the significance of Radio Plays.

PART C - (5 x four = 20 marks) Write short notes, in about a page each, on any FIVE
the subsequent topics of
10. Tele text.
11.Editorials.
12.T.V. cartoons.
13. Telegames.
14. RadioRunning commentary.
15. Business Magazines.
16. T.V. Serials.
17. T.V. Advertisements.

Earning:   Approval pending.