Madurai Kamraj University (MKU) 2006 Diploma Journalism & Mass Communication II - MASS MEDIA AND SOCIETY - Question Paper

Time: 3 hours Maximum: 100 marks
PART A- (3 x 20 = 60 marks)

ans any 3 of the subsequent in about four pages every.

1. discuss the different kinds of society prevailing in India.
2. Evaluate the role of radio in taking social welfare programmes to the masses.
3. "TV care for the health and sanitation of the people" - Elucidate with examples.
4. discuss the role of newsprints in bringing about social and economic reforms.
5. explain the allegation that Tamil newsprints do have only Regional outlook; not national
outlook.

PART B - (2 x 10 = 20 marks) ans any 2 of the subsequent.

6. explain the allegation that most of the programmes of Radio and TV are not reaching the
targeted audience.

7.Write notes on the Radio programmes Uzhaippavar Arangam, Kirama Samudhayam,
Arangisai and Mangaiyar Ulagam.

8. discuss the contribution of folk arts in the communication process.

9. "The mass media can change the food habits of people" - Elucidate. I

PART C - (5 x four = 20 marks)
Write short notes in about a page every on any 5 of the subsequent.

10. Luxury in human society.

11. Womans programmes in Radio.

12. T.V. Serials.

13. Tourism development and media.

14. Compensation

15. Editorial

Earning:   Approval pending.