Madurai Kamraj University (MKU) 2006 Diploma Journalism & Mass Communication VI - MEDIA MANAGEMENT - Question Paper

Time: 3 hours Maximum: 100 marks
PART A- (3 x20 = 60 marks)

ans any 3 of the subsequent.

1. discuss the different kinds of Financial Management in the Film Industries.
2. discuss the pivotal role of Management in safeguarding the freedom of the Press.
3.Radio plays a vital role in disseminating the free flow of info to the public - what are.
4. Successful T.V. programmes are only due to teamwork and effective management. How? discuss.
5. Communication is the lifeblood of an effective management of media - prove it.

PART B - (2 x 10 = 20 marks)
ans any 2 of the subsequent.

6.Define the significance of Youth Programmes in All India Radio and D.D.K
7. Compare and contrast the Feature films of Big Screen (Cinema) and Small Screen (T.V.).
8. Advertisements playa vital role in the development of newsprint organization - discuss.
9. Co-ordinated efforts are more needed for a successful Media Management - prove with
illustrations.

PART C - (5 x four = 20 marks)
Write short notes on any FIVE.

10.Various kinds of Print Media.
11.Feed back of Audience in Media.
12. Local Radio Stations.
13. Sports Programmes.
14. Cultural Programmes in T.V.
15. Social reformation concepts in Films.
16.Festival Programmes Broadcast over AIR.

Earning:   Approval pending.