Madurai Kamraj University (MKU) 2006 Diploma Journalism & Mass Communication VIII - ADVERTISEMENT AND PUBLIC RELATIONS - Question Paper

Time: 3 hours Maximum: 100 marks
PART A- (3 x 20 = 60 marks)

ans any 3 of the subsequent.

1. explain the role of advertisements in Politics.

2.Establish the contribution of advertisements in bringing about social and economic modifications
with relevant examples from TV and Radio advertisements.

3.Explain the types of advertisements in press media.

4. What is Public Relations? Evaluate the current status of Public Relations System in press
media.

5.What are the qualifications of Public Relations Officer?

PART B - (2 x 10 = 20 marks)
ans any 2 of the subsequent.

6. Emphasize the role of advertisements in changing the customs and traditions of peoples
and individual personality.

7. discuss the types of advertisements in TV.

8. discuss the functions of Public Relations in Public Sector.

9. What is the need for good Public Relation?

PART C - (5 x four = 20 marks)
Write short notes on any 5 of the subsequent.

10. Psychology in advertisement.

11. House Journals.

12. Feedback.

13.Vocational advertisements.

Earning:   Approval pending.