Madurai Kamraj University (MKU) 2007 B.Com Principles and Practice of Insurance and keting - Question Paper
Principles and Practice of Insurance and Marketing
6182/SA4 OCTOBER 2007
PRINCIPLES AND PRACTICE OF INSURANCE AND MARKETING
(For those who joined in July 2003 and after)
Time : Three hours Maximum : 100 marks
Answer any FIVE questions, choosing not more than THREE questions from each part.
All questions carry equal marks.
PART A
(INSURANCE)
1. mji5L_i}.6b usbGeup aj6#)6iT LDfbpu) arruLSLluair URsfl<50D6TT 6)S)6)jrfl.
Explain the different types of insurance and also functions of insurance.
2. *,iL|cn\ <5rTULjp<lu$]<ob s-errcrr ucooSljS lSIiflslj6tt u_irr)6ij?
What are the classification of policies under life insurance.
3. ITUl5lL@ <5L-l_!ffrib 6lSl6TT@.
Explain the computation of Premium.
4. ffifruiSu LDjbgjiLb 6uemVffi)ffi SLp<KLb urbn) iglaSliT
pSIajgJ OT6ST65T?
What do you understand by Insurance Regulatory and Development Authority?
5. Dp @j5luq OT(Lpg|ffi.
Write short notes on :
(*2t) QJiugi rruiSil(5lpl
Endowment Policy.
teb)
Mitigation of Loss.
($)) gfrppei).
Settlement of Claims.
PART B
(MARKETING)
6. *$|ffjlajla) s_6it6it ua)Geup ,l@l@(ipG0n)ffi06rr aSl6Tr0.
Explain the various approaches to the study of marketing.
7. ffii>6S> ugjuiSleisT uo)(pQjp Uj-uuaDuasaoGrr aSlsurrl.
Discuss the different bases of market segmentation.
8. l;bu<af)<s&T (2suii> OTsrrpiTsb otst6t? 6S1jdu65>65t Geuffiajr )crrGfilaD6ffr nfl&jjjfDffirrsn- gmicgrLpanmadT cranOT?
What is meant by sales force? What are the approaches to determine the sales force.
9. 0S)pu6n0mutTGrr0@ eiflssauuQii) usuGeup uuSlfDlffiSOOT QsiflGurrffi Sl&jifla.
Explain in detail the various methods used to train salesmen.
10. ajn-[ii@u6Lifl6rr 2_OTQOTSHiTeftiTii) srekugj urbf$ jgleSliT <|f$)6ugi lurrgj? surTfBJ@ueuifl6irr jbl_0d urbrfjluj ueuGsup
ffi0SllU6O lLuiij0D6IT 6lSl6rT<950ffi.
What do you mean by buying motives? Explain the various theories of Buyer behaviours.
3 6182/SA4
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