Guru Jambheshwar University 2006 Master of mass communication Media Management - Question Paper
M.M.C. (Second Year) (Old) EXAMINATION
MMC-203/503 MEDIA MANAGEMENT
Time: 3 Hours Maximum Marks : 100
Note : Attempt any Five questions. All questions carry equal marks.
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1. Discuss Media Science in India with special reference to Print Media.
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2. Discuss problems and challenges concerning Foreign Media in India.
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3. Discuss organisational structure of Doordarshan and Private TV Channel.
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4. Discuss organisation and economics of Cinema Industry in India.
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5. Discuss the structure and functioning of UNI and PTI.
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6. Discuss the structure and functioning of a Public Relation Deptt. How does it differ from those of consultancy ?
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7. Discuss the various aspects of Budgeting of Ad and PR campaigns.
8. Write short notes on any two of the following :
(a) BBC
(b) JOA
(c) Traditional Media
(d) New Policy on Cable TV
(c) CNN.
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Earning: Approval pending. |