Guru Jambheshwar University 2006 Master of mass communication Media Management - Question Paper

&r^j ₇ .0

' ju mm

Subject Code4234

&r^j ₇ .0

' ju mm

M.M.C. (Second Year) (Old) EXAMINATION

MMC-203/503 MEDIA MANAGEMENT

Time: 3 Hours    Maximum Marks : 100

Note : Attempt any Five questions. All questions carry equal marks.

3f m WT t I

1.    Discuss Media Science in India with special reference to Print Media.

fw        -if TTTcf $ irlfeTI

t3RT    I

2.    Discuss problems and challenges concerning Foreign Media in India.

3 fafcft    3    (Ff)

UMWJsfi Ttej    4>1f 1

P.T.O.

3.    Discuss organisational structure of Doordarshan and Private TV Channel.

frsrr

(*rhi)    i

4.    Discuss organisation and economics of Cinema Industry in India.

< wren

TTT |

5.    Discuss the structure and functioning of UNI and PTI.

TJ.TJ7T.3ITf.     HT

6.    Discuss the structure and functioning of a Public Relation Deptt. How does it differ from those of consultancy ?

fsRFi 'fki    *n?TTft

I H<in*f (consultancy} tR    TOR f*F=T t ?

7.    Discuss the various aspects of Budgeting of Ad and PR campaigns.

firam crn    srfrmf

*irm I

8. Write short notes on any two of the following :

(a)    BBC

(b)    JOA

(c)    Traditional Media

(d)    New Policy on Cable TV

(c) CNN.

feffep? :

(31)

(*) TOfH (*0    tR (?) 1

J-4234    3    1,100

Attachment: guru-jambheshwar-university-2006-master-of-mass-communication-2164-1.pdf

Earning:   Approval pending.