Guru Jambheshwar University 2006 Master of mass communication Media Research - Question Paper

JUN 2006

Subject Code4236

M.M.C. (Second Year)/M.M.C. (Old) EXAMINATION

MMC-205/505 MEDIA RESEARCH .

Time : 3 Hours    Maximum Marks : 1 00

Note : Attempt any Five questions. All questions carry equal marks. Draw diagrams and give examples where necessary.

JUN 2006

Subject Code4236

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JUN 2006

Subject Code4236

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I. Explain the following :

(a)    Research

(b)    Social Research

(c)    Media Research

(d)    Communication Research.

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2.    Discuss the role, need and scope of Media Research.

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3.    Critically examine various research designs commonly used in Media Research.

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4.    Explain the entire process of conducting a Random Sample Survey.

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5.    Make a questionnaire to find out the source of farm information used by the wives of farmers in North India.

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6.    Explain the theory and process of random sampling. How would you draw a sample of 10,000 for the study mentioned in Q. No. 5 above ? "W* uifdM Fw

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7.    Discuss the importance and proccss of context analysis in media research.

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8.    Explain how the tools of media research are being increasingly used for reporting in media.

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9. Giving an example of advertising research, explain its scopc and importance.

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Attachment: guru-jambheshwar-university-2006-master-of-mass-communication-2162-1.pdf

Earning:   Approval pending.