Guru Jambheshwar University 2006 Master of mass communication Media Research - Question Paper
JUN 2006
Subject Code4236
M.M.C. (Second Year)/M.M.C. (Old) EXAMINATION
MMC-205/505 MEDIA RESEARCH .
Time : 3 Hours Maximum Marks : 1 00
Note : Attempt any Five questions. All questions carry equal marks. Draw diagrams and give examples where necessary.
JUN 2006
Subject Code4236
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JUN 2006
Subject Code4236
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I. Explain the following :
(a) Research
(b) Social Research
(c) Media Research
(d) Communication Research.
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2. Discuss the role, need and scope of Media Research.
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3. Critically examine various research designs commonly used in Media Research.
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4. Explain the entire process of conducting a Random Sample Survey.
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5. Make a questionnaire to find out the source of farm information used by the wives of farmers in North India.
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6. Explain the theory and process of random sampling. How would you draw a sample of 10,000 for the study mentioned in Q. No. 5 above ? "W* uifdM Fw
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7. Discuss the importance and proccss of context analysis in media research.
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8. Explain how the tools of media research are being increasingly used for reporting in media.
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9. Giving an example of advertising research, explain its scopc and importance.
J-4236 4 1,100
Attachment: |
Earning: Approval pending. |