Guru Jambheshwar University 2006 Post Graduate Diploma Advertising and Public Relation - Question Paper
P.G. Diploma in Advertising and Public Relations EXAMINATION
First Paper
Basic Principles of Advertising and Public Relation
Time: 3 Hours Maximum Marks : 100
Note : Attempt any Five questions. All questions carry equal marks.
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1. Define Advertising. Briefly explain the role of advertising in today's commercial world.
Describe the journey of origin and development of Advertising in India.
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What is Communication ? Explain any ftvo models of communication in advertising with suitable examples.
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What do you understand by Social Adv rtis-ing ? What is the need of social advertising in the developing countries like India ?
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Briefly explain the following :
(a) Motivational Communication of Advertising
(b) Difference between PR and Publicity
(c) Changing Scenario of Indian Media
(d) Classifications of Advertising.
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6. What is Space Selling ? On what basis does an advertiser buys a space in the various media for the placement of an ad. ..
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7. Describe the structure and functions of a PR Consultancy.
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8. What is Public Relations ? Describe the various kinds of 'Public' in Public Relations.
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9. "Issue ignored, crisis insured." Describe the role and importance of public issue communication in reference of abovesaid statement.
10. Write short notes on any two of the following :
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(a) Revenue and Expenditure
(b) Lobbying
(c) Corporate Identity and Image Building
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| Earning: Approval pending. |
