Guru Jambheshwar University 2006 Post Graduate Diploma Advertising and Public Relation Practice of Advertising - Question Paper

Subject Code4238

P.G. Diploma EXAMINATION

ADVERTISING AND PUBLIC RELATIONS Second Paper Practice of Advertising

Time : 3 Hours    Maximum Marks .100

Note : Attempt any Five questions. All questions carry equal marks.

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1. Define Advertising. Describe its various types with current examples.    2,18

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2.    Write short notes on the following : 4*5

(a)    Transit Media

(b)    Miscellaneous Media

(c)    Rate Card

(d)    Ad man

(e)    Commission.

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3.    Define the advantages and    disadvantages of various Media. Compare themselves by giving examples.

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4.    Write short notes on any two of the following :

(a)    Traditional Advertising Vs. Online Advertising

(b)    New Media of Advertising

(c)    Effects of Advertising on Society.

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5.    Write short notes on the following :

(a)    Click through rate (CTR)

(b)    Internet    

(c)    Browsing and Surfing

(d)    Online Newspapers

(e)    Types of Web-Advertising.

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6.    Define Creativity. How can it be useful in advertising ? Support your answer with suitable examples.

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7.    How colours arc important in our lives ? Explain the colour psychology and its use in advertising.

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8.    Design an advertising campaign for any product category of your own choice. Describe various steps involved in this exercise, sprit     T> tom 3TftFIH I fT TjfTT

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9.    Write short notes on the following:

(a)    Psychographics

(b)    Symbols and their use

(c)    Different styles of Copy Writing

(d)    Qualities of a successful ad-man.

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10. Write short notes on the following:

(a)    Idea Generation

(b)    Use of Computers in Advertising

(c)    Ethics in Advertising

(d)    New emerging trends in advertising. f=TRfaftaa 'CR FcT feu|pi_WT Mm. :

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Attachment: guru-jambheshwar-university-2006-post-graduate-diploma-advertising-and-public-relation-2155-1.pdf

Earning:   Approval pending.