Guru Jambheshwar University 2006 Post Graduate Diploma Advertising and Public Relation Advertising Ethics, Codes and Laws - Question Paper

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Subject Code4239

P.G. Diploma EXAMINATION -

ADVERTISING AND PUBLIC RELATIONS Third Paper Edvertising Ethics, Codes and Laws

Time : 3 Hours    Maximum Marks : 100

Note : Attempt Five questions in all, selecting at least two questions from each Part. All questions carry equal marks.

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1. What is Ethics ? Explain its need and scope in Advertising Industry.

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2.    "The contemporary Advertising Industry is creating a fictitious consumerism in the Indian society." Do you agree ? Explain.

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3.    Write short notes on any /wo of the_ following :

(a)    Self Regulations in Advertising

(b)    Social Responsibility in Advertising

(c)    Credibility in Advertising.

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4.    Explain the functions and responsibility of ASCI (Advt. Standard Council of India).

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5.    Explain the Advertising Codes for Print and Elec'tronic (Radio and TV) Media in India, rrra 3 fire     eNt)

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6.    Explain the Drugs and Remedies Act, 1984.

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7.    Explain the Copyright Act, 1987 in detail.

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8.    What is Drugs and Cosmetic Act, 1940 ? Explain.

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9.    Write short notes on any two of the following :

(a)    Sections relating to Advertising in IPO Code, 1868

(b)    Patent of Trademark Act

(c)    Lottery and Prize Competition Act. J-4239 3    P.T.O.

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10. Explain the Advt. Code for U.K. and U.S.A. -pMs stfftST if faim w?i sifirm, I

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Attachment: guru-jambheshwar-university-2006-post-graduate-diploma-advertising-and-public-relation-2154-1.pdf

Earning:   Approval pending.