Guru Jambheshwar University 2006 Post Graduate Diploma Advertising and Public Relation keting and Management - Question Paper
W* JUN 2006
Subject Code4241 P.G. Diploma in EXAMINATION
ADVERTISING AND PUBLIC RELATION
Fifth Paper =
Basic Principles of Marketing and Management
Time : 3 Hours Maximum Marks : 100
Note : Attempt any Five questions. All the questions carry equal marks.
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1. Define Marketing. What do you mean by customer-oriented approach to marketing ?
2. Discuss brand positioning in detail. What follies marketers must avoid while positioning their brand ?
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3. (a) What arc the major factors that affect
- consumer behaviour ?
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(b) What are different components of marketing environment ?
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4. Write a detailed note on different tools of promotion highlighting their respective advantages and limitations.
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5. Write short notes on any two of the following :
(i) Marketing ethics
(ii) E-Commercc
(iii) Experimental marketing
(iv) Myths about rural markets.
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6. Discuss the concept, roles, functions and importance of management.
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7. Define Decision-making. How is Individual Decision-making different from Corporate Decision-making ?
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8. Describe in detail the process and types of communication. What are major barriers to effective communication ?
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9. What are the qualities of a successful entrepreneur ? How can these qualities be cultivated ?
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10. Write short notes on any two of the following :
(i) Process of human resource management
(ii) Qualities of a good manager
(iii) Controlling process.
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J-4241 4 800
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| Earning: Approval pending. |
