Jaypee Institute of Information Technology (JIIT) 2008 B.E Test 3 : Contemporary keting Practices
JAYPEE UNIVERSITY OF INFORMATION TECHNOLOGY
WAKNAGHAT, SOLAN, H.P.
TEST- lII,Novembei%2(M)8
B,Tech.VII,VIII SEMESTER(ALL BRANCHES)
SUBJECTrContemporarv Marketing Practices & Trends SUBJECT CODE: 07B71PD703
Max .Marks: 30 Time : 1 Hr.30 Min
CREDITS : 3
Sole: Attempt all questions:
Q1 .A new product is being taunchcd by the company XYZ. Explain the marketing strategy for the product in detail. (8)
Q2.What are the different criteria for selection of appropriate distribution channels? how are these channels evaluated? Explain with suitable examples. (5)
Q3.What are the different elements of promotion mix? Explain different ways for determining the expenditure on advertising. (5)
Q4. Write short notes on following: (6X2=12)
a)Customcr Expericncc Management
b)Marketing Ethics
c)Factors influencing customer behavior
d) Service marketing
c)Rclationship Marketing 0 Direct marketing
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| Earning: Approval pending. |
