Jaypee Institute of Information Technology (JIIT) 2008 B.E Test 1 : Consumer havior - Question Paper
JAYPEE UNIVERSITY OF INFORMATION TECHNOLOGY
TEST -1,2008 Nil & VIII SEMESTER(ALL BRANCHES)
SUBJECT: CONSUMER BEHAVIOR w ' WafOSfrT
COURSE CODE: 07B81PD402
CREDITS*_Time : I Hr.
Note: Attempt all questions:
Q1 -Give a detailed profile of changing Indian consumers with rcspect to Indian consumer markets. (4)
Q2. What arc the different stages in purchase decision process explain them with suitable examples. (4)
Q3.Discuss the impact of consumer behavior on marketing strategy with respect to market segmentation and relationship marketing (3)
Q4 People buy products not for what they do but for what roles they play; what are the different roles played by a product? (3)
QS.Give examples of how color and sound can be used as perceptual stimuli to generate response from customers. (3)
Q6. Define hedonic consumption and provide an example. (3)
|
Attachment: |
| Earning: Approval pending. |
